The Arch. Roberto Baciocchi is the founder of Studio Baciocchi&Associati, an internationally renowned architecture firm based in Arezzo, Italy, where he works with six partners and a total of 60 collaborators. He's known above all for the creation of commercial spaces throughout the world.
He's the designer of all the commercial and corporate spaces for the brands of the Prada group (Prada, Miu Miu, Church's, Car Shoe) with which he has collaborated since 1982 as well as the creator of the Concept Prada which to this day identifies this brand throughout the world. For Miu, Miu defined the Store Concept from its first creation, giving it the minimal image in 1988 that later influenced all the design applied to retail.
The close collaboration with the group for which he has worked in recent years on new images with recent creations from boutiques in Paris and Milan continues to this day.